What if you could pick the right freelancing platform in 2025, build a standout profile in a weekend, and land your first clients without guesswork?
Top Freelancing Platforms 2025
If you’re starting freelancing in 2025, choosing the right platform can make or break your success. The best freelancing platforms this year give you access to quality clients, reliable payments, and room to grow into long-term contracts. Whether you’re building a profile on Upwork or Fiverr, packaging your services on Contra, applying to premium networks like Toptal or Braintrust, or using niche sites like 99designs, the key is knowing where your skills fit best. Alongside these platforms, smart tools like a funnel builder, landing page builder, email automation, a newsletter platform, and global payment solutions ensure you attract clients, stand out with polished profiles, and get paid quickly no matter where you work.
You have more choice than ever this year, and that’s a good thing—if you know where to focus. The best freelancing platforms in 2025 make it easier to find high-quality clients, charge what your work is worth, and get paid securely. This guide helps you choose the right platform for your skills, set up a winning profile, pitch effectively, and build a long-term pipeline so you’re not reliant on any single website.
Along the way, you’ll see practical ways to use tools that simplify your workflow: a funnel builder for client acquisition, a landing page builder for your portfolio, email automation to nurture leads, a newsletter platform to grow authority, an AI video editor to showcase your work, a print-on-demand service for extra income, global payment tools for smooth payouts, and more.
What Changed in Freelancing for 2025
You’re competing in a market shaped by AI, compliance, and client expectations. Here’s what’s different—and how it helps you:
- Smarter matching: Platforms use AI to match you to projects faster, which rewards focused, keyword-rich profiles.
- Specialization wins: Niche marketplaces (design, development, marketing, consulting) deliver better-fit gigs and higher rates.
- Portfolio-first decisions: Clients judge quickly. Short demo videos, before-and-after visuals, and case-study snippets beat long resumes.
- Compliance and payments: More platforms offer built-in contracts and tax docs; you still benefit from having your own global payment tools for control and lower fees.
- Off-platform growth matters: Clients Google you. A one-page portfolio and a simple funnel with email automation turns platform leads into repeat clients.
How to Choose the Right Freelancing Platform
Picking the right home base depends on your skills, goals, and tolerance for competition. Use these criteria:
- Client quality: Are the buyers serious and funded, or price-shopping?
- Vetting: Do you qualify (some require tests/interviews), and does that align with your experience?
- Fee structure: Understand platform fees, escrow rules, and dispute resolution.
- Category momentum: Some platforms are better for specific niches (e.g., design vs. dev vs. marketing).
- Project type: Short gigs vs. long-term contracts vs. team-based scopes.
- Payment speed and currency: Does it pay in your region? Can you withdraw easily using your preferred global payment tools?
Quick Comparison: Top Freelancing Platforms 2025
Use this as your snapshot before you go deeper. Prioritize 2–3 platforms that suit your niche and test them for 30 days.
| Platform | Best For | Fees | How You Win Work | Typical Rate Range | Key Pros | Key Cons |
|---|---|---|---|---|---|---|
| Upwork | All-around pros (dev, design, writing, marketing) | Sliding service fee | Bids + invites | $20–$150/hr+ | Huge demand, escrow, long-term clients | Competitive; requires strong profile |
| Fiverr | Productized services (thumbnails, audits, voiceovers) | Service fee per order | Gig listings + keywords | $5–$2,000+ per gig | Search-driven, easy packaging | Race-to-bottom if you don’t position well |
| Toptal | Senior dev, design, finance talent | Client pays premium; freelancer premium rates | Screening + curated matching | $60–$200/hr+ | High-end clients; strong vetting | Entry barrier; narrow niches |
| Contra | Creatives/marketers/devs; zero freelancer fees | 0% to freelancers | Project listings + profiles | $30–$120/hr+ | No freelancer fees; portfolio-focused | Smaller deal flow than giants |
| Braintrust | Tech and product roles | Lower fees; community model | Vetting + matching | $60–$160/hr+ | Good enterprise clients; transparent rates | More technical focus |
| Malt (EU) | EU freelancers (dev, marketing, design) | ~10% | Direct pitches + client search | €30–€120/hr+ | Strong EU client base; legal support | Regional bias |
| MarketerHire | Marketers (growth, paid, content) | Freelancer premium rates | Vetting + placements | $50–$200/hr+ | Quality clients; fewer bids | Must pass screening |
| 99designs | Designers (logos, branding, web) | Tiered fees | Contests + direct hires | $150–$2,500+ projects | Design-first marketplace | Contests can be speculative |
| Lemon.io | Developers | Platform cut from client-side | Vetting + matching | $50–$120/hr+ | Pre-vetted, consistent work | Dev-only; pass technical screen |
| A.Team | Senior product squads | Managed margins | Teams for big builds | $80–$200/hr+ | Larger scopes; longer contracts | For experienced pros |
| FlexJobs | Curated remote/freelance jobs | Subscription | Job board applications | Wide range | Curated listings; less spam | Not a marketplace/escrow |
| PeoplePerHour | SMB projects (various) | Service fees | Bids + Offers | $20–$80/hr | Easy setup; “Offer” packages | Variable client quality |
| Guru | General freelancing | Service fees | Bids + quotes | $15–$80/hr | Niche categories; workrooms | Smaller client pool |
| SolidGigs | Lead curation | Subscription | Apply directly | Varies | Saves time; high-signal leads | Not a marketplace/escrow |
Note: Rate ranges vary heavily by skill, region, and proof of results. Your positioning and portfolio matter more than averages.
Platform Spotlights: How to Win on Each
A short playbook for top platforms you’re likely to use.
Upwork
Upwork stays the largest general marketplace with strong demand in development, design, marketing, and writing.
- Best for: All-around professionals who can show measurable results.
- How you stand out: Niche down (e.g., “Shopify CRO for DTC brands”). Use keyword-rich titles. Publish 2–3 specialized project catalog offerings.
- Fees: Sliding fee schedule, escrow protection.
- Pro tip: Optimize your first 200 characters; they show in search previews. Add a short case study video using an AI video editor to lift conversions.
Fiverr
Fiverr shines if you productize your service into clear packages clients can purchase instantly.
- Best for: Repeatable deliverables (thumbnails, shorts editing, audits, copy rewrites).
- How you stand out: Use SEO-friendly gig titles, graphics, and FAQs. Offer three packages (starter, standard, premium) with clear outcomes.
- Fees: Service fee on each order.
- Pro tip: Add a 30–60 second intro video. Many sellers use Pictory as an AI video editor to transform text scripts into clean gig videos with captions in under an hour.
Toptal
Toptal connects senior professionals with premium clients who expect excellence.
- Best for: Experienced devs, designers, finance experts with a strong track record.
- How you stand out: Nail the screening. Prepare whiteboard-ready case studies and quantifiable outcomes.
- Fees: Clients pay premium rates; you capture higher hourly/project fees.
- Pro tip: If you lack formal case studies, create them with volunteer or personal projects that show metrics (e.g., “Cut costs 18% by refactoring X”).
Contra
Contra is friendly to creative freelancers and charges 0% fees to you.
- Best for: Designers, marketers, developers wanting a clean portfolio-first profile.
- How you stand out: Showcase branded visuals, embed videos, and include “packages” to remove guesswork.
- Fees: 0% for freelancers; clients pay a fee.
- Pro tip: Use it as your primary portfolio and share your Contra profile across social bio links.
Braintrust
Braintrust targets tech and product talent with a community-driven model.
- Best for: Developers, product managers, UX pros.
- How you stand out: Show enterprise-grade experience, strong GitHub/UX portfolios.
- Fees: Transparent, often lower than traditional marketplaces.
- Pro tip: Keep your availability updated to surface in matching algorithms.
Malt (EU)
Malt is ideal if you’re in Europe and want local/regional clients.
- Best for: EU-based devs, marketers, and designers.
- How you stand out: Write bilingual profiles if relevant (e.g., English + French/German/Spanish).
- Fees: Around 10%, includes compliance support.
- Pro tip: List on Malt plus one global platform for diversification.
MarketerHire
A placement-style marketplace for marketers with proven chops.
- Best for: Growth marketers, media buyers, content strategists, CRO specialists.
- How you stand out: Share performance reports and KPI snapshots (ROAS, CAC, LTV). References help.
- Fees: You’re placed into roles with premium rates; rigorous vetting.
- Pro tip: Create a one-pager with before/after metrics; it speeds up placements.
99designs
A classic for designers, with both contests and direct hires.
- Best for: Logo, identity, packaging, and web designers.
- How you stand out: Win a few contests strategically to build visibility, then switch to direct invites.
- Fees: Tiered fees based on project and experience level.
- Pro tip: Present your process visually (sketches → iterations → final). It signals professionalism.
Lemon.io
A dev-focused marketplace with curated client matches.
- Best for: Backend, frontend, full-stack, mobile devs.
- How you stand out: Pass tech screens and keep your tech stack fresh (TS, Go, Rust, React/Next).
- Fees: Client-side platform fees.
- Pro tip: Keep a GitHub readme portfolio with clear demos and live links.
A.Team
A place for senior pros who like building in squads for bigger product scopes.
- Best for: Senior engineers, designers, and PMs.
- How you stand out: Highlight cross-functional wins, leadership, and complex delivery outcomes.
- Fees: Platform-managed; high-end scopes and rates.
- Pro tip: Mention your preferred tools and time-zone overlap for smoother matches.
FlexJobs and SolidGigs
Not marketplaces, but great for curated opportunities.
- Best for: Freelancers who prefer handpicked roles and fewer scams.
- How you stand out: Keep a tailored cover letter template and send applications quickly.
- Fees: Subscription fees; you apply off-platform.
- Pro tip: Treat them as lead sources alongside your main marketplace profile.
PeoplePerHour and Guru
Mixed marketplaces with broader categories and lower barriers to entry.
- Best for: Entry-to-mid-level freelancers testing demand.
- How you stand out: Create “Offers” (packages) and maintain a high job success rating.
- Fees: Platform service fees.
- Pro tip: Use them to build initial social proof, then move upmarket.
Step-by-Step: Land Your First 5 Clients in 30 Days
Use this 10-step sprint to go from zero to traction.
- Pick one core skill and one sub-niche
- Example: Instead of “graphic design,” choose “YouTube thumbnail design for finance channels.” Niching reduces competition and improves matching.
- Build a one-page portfolio you control
- Use Carrd as a simple landing page builder to create a clean one-page site with your headline, services, testimonials (or placeholders), and 3 sample projects.
- If you want a complete client acquisition system later, you can switch to Systeme.io as a funnel builder and add email automation when you’re ready to nurture leads.
- Add a Beacons.ai bio link so you can route social traffic to your key links: portfolios, booking calendar, and top marketplace profile.
- Craft three portfolio pieces fast
- If you lack client work, create spec projects that solve real problems for niche brands.
- Enhance visuals with Creative Fabrica assets (fonts, mockups, templates) to make your samples look polished without spending days on production.
- Turn one case study into a short video using Pictory, an AI video editor, to quickly produce a 45–60 second voiceover with captions. Embed this on your Carrd page and marketplace profiles.
- Publish a results-first profile on 2–3 platforms
- Choose platforms that fit your niche (e.g., Fiverr + Upwork + 99designs for design; Upwork + MarketerHire for marketing; Toptal/Lemon.io for dev).
- Use keyword-rich titles. Lead with outcomes (e.g., “Cut CPA 22% for DTC brand in 60 days”).
- Add 1–2 productized offers on Fiverr or Contra so clients can buy immediately.
- Prepare three proposal templates
- Base template: A short, structured pitch that shows you read the brief, asks smart questions, and proposes next steps.
- Case study variant: Includes one relevant result screenshot.
- “Fast-track” variant: Offers a paid discovery or mini-audit to get started quickly.
- Keep these in Google Workspace Docs to copy, tweak, and send. It doubles as a version-controlled library.
- Apply to 3–5 great-fit jobs daily
- Use filters: client spend, verified payment, clear scope, niche match.
- Personalize 10–20% of your proposal; keep the rest templated to save time.
- Offer one quick win: loom-style walkthrough, mini-outline, or a 15-minute discovery call.
- Secure payments and contracts
- Prefer platforms with escrow. When going off-platform, use a simple contract and invoices.
- Connect Wise for global payments so you can get paid in multiple currencies with low fees. It’s one of the most reliable global payment tools for freelancers working with international clients.
- Deliver fast and collect proof
- Communicate proactively using Google Workspace email with your custom domain. A professional email increases trust.
- After delivery, ask for a specific testimonial framed around metrics and speed.
- Package the result into a mini case study and add it to your portfolio and proposals.
- Nurture leads and stay top-of-mind
- Build a simple Systeme.io funnel (landing page + email automation) to capture leads from your social profiles and portfolio.
- Start a Beehiiv newsletter to share monthly tips or short case studies. This newsletter platform makes it easy to grow and segment subscribers, which leads to warm client inquiries over time.
- Stack a small upsell
- Once you complete a project, recommend a logical follow-up (e.g., monthly maintenance, creative refresh, analytics review).
- If you design assets, consider a small print-on-demand service upsell for client merch using Printify. It’s a steady, hands-off way to add value without stocking inventory.
Pro tip: Grab the free Internet Paydays Toolkit to snag templates, checklists, and starter scripts. Having an online business toolkit on hand removes “blank page” paralysis.
Proposal Template That Wins in 2025
Use this copy-paste structure and tweak it per job:
Subject: Quick plan to [achieve client outcome] in [timeframe]
Hi [Name],
I read your brief about [project summary] and noticed [specific detail from their post/site]. Based on similar projects I’ve delivered—like [one-liner case study with metric]—here’s a fast, low-risk plan:
- Step 1: [Quick win or audit] within [X days]
- Step 2: [Core deliverable] with [timeline]
- Step 3: [QA/iteration] to hit [target metric or outcome]
Key questions:
- What does success look like by [date or milestone]?
- Do you have [asset or access] ready?
- Any constraints on budget or tools?
Pricing:
- Option A (Starter): [Scope + price]
- Option B (Complete): [Scope + price]
- Option C (Ongoing): [Scope + retainer]
If helpful, I can send a 90-second walkthrough showing exactly how I’d approach [specific part].
Next step: a 15-minute call this week, or we can start with a paid [mini-audit/deliverable] for [$X].
Best, [Your Name] [Portfolio link] | [Top platform profile] | [Contact]
Short, direct, and focused on outcomes—that’s how you cut through crowded inboxes.
Pricing Strategy for Beginners (Without Undercharging)
Price too low and you attract the wrong clients. Price too high without proof and you get ignored. Here’s a practical way to set rates with confidence.
- Anchor high, offer range: Present three options with clear scope differences. Clients prefer a middle choice.
- Charge by project where possible: Clients pay for outcomes, not hours.
- Use retainers for recurring value: Content, optimization, maintenance, and reporting are perfect for retainers.
- Raise rates every 2–3 clients: Each new proof point warrants an incremental increase.
Suggested starter ranges by category (adjust for experience and region):
| Category | Entry-Level | Intermediate | Advanced |
|---|---|---|---|
| Graphic Design (per project) | $100–$400 (logo, thumbnail sets) | $400–$2,000 | $2,000–$10,000 |
| Web/No-Code Builds (per site) | $300–$1,500 | $1,500–$6,000 | $6,000–$20,000 |
| Frontend/Backend Dev (hourly) | $20–$45 | $45–$100 | $100–$200+ |
| SEO/Content (per article) | $50–$150 | $150–$500 | $500–$1,500 |
| Paid Ads Management (monthly) | $200–$600 | $600–$2,500 | $2,500–$10,000+ |
| Video Editing (per video) | $50–$200 | $200–$800 | $800–$3,000+ |
| Social Media Mgmt (monthly) | $200–$600 | $600–$2,000 | $2,000–$6,000 |
These are starting benchmarks. Add speed, specialized knowledge, and proof to move up fast. Productize smaller deliverables to attract more clients and use them as stepping stones to bigger packages.
Global Payments: How to Get Paid Safely and Quickly
Payment friction kills momentum. Here’s how you avoid it:
- Prefer escrow when available: Upwork and others provide built-in protection for you and the client.
- Use contracts even off-platform: Keep a one-page agreement outlining deliverables, timeline, scope, and payment terms. Store templates in Google Workspace for easy reuse.
- Choose reliable withdrawal options: Connect Wise to get paid in multiple currencies with low conversion fees. It’s one of the best global payment tools when you work across borders.
- Get partial upfront: For off-platform projects, request 30–50% upfront and the remainder at defined milestones.
- Invoice like a pro: Include purchase order numbers, clear line items, and payment deadlines. Stick to your terms.
Legal and Tax Basics (Not Legal Advice)
A few fundamentals to protect your business:
- Register your business if appropriate in your country to access better banking and tax benefits.
- Track expenses and income. A simple Google Sheets can work at first; upgrade to accounting software later.
- Clarify IP ownership in your contract (who owns the final assets and when).
- Understand your local tax obligations for freelance income and international clients.
- Keep NDAs and MSAs handy; many clients will share theirs, but it’s smart to have your own templates.
The Tools That Multiply Your Results
You’ll move faster with a small stack that covers acquisition, delivery, and payments. Here’s a practical workflow:
- Your one-page site: Carrd as your landing page builder for a clean, fast portfolio you can publish in under an hour.
- Your lead funnel: Systeme.io as your funnel builder with email automation to capture leads from your portfolio and social channels and nurture them with sequences.
- Your newsletter: Beehiiv as your newsletter platform to share monthly insights and case studies; it’s built for growth features like recommendations and boosts.
- Your video assets: Pictory as an AI video editor to turn written case studies into short videos for your portfolio and gig listings.
- Your creative assets: Creative Fabrica for fonts, mockups, and templates that make your deliverables look top-tier quickly.
- Your merch upsell: Printify as a print-on-demand service if you want to offer easy client-branded merch or build a side-income store.
- Your payments: Wise for multi-currency accounts, low-fee conversions, and smooth client payments.
- Your doc suite: Google Workspace for domain-branded email, Docs (proposals), Sheets (tracking), and Drive (delivery).
- Your starter kit: Internet Paydays Toolkit, a free online business toolkit with checklists and templates to reduce setup time.
Value first: start by outlining your strategy, process, and deliverables. Once a client agrees on the plan, introduce the exact tools you’ll use to deliver smoother and faster results. This sequence builds trust and positions you as a system-oriented professional.
Scale Beyond Platforms: Build a Client Engine
Marketplaces are a launchpad. Your long-term security comes from building a pipeline you own. Here’s a simple system:
- Capture leads: Add a lead capture form to your Carrd page or move to Systeme.io to pair your landing page with email automation.
- Nurture consistently: Send a short Beehiiv newsletter once or twice a month. Share tiny case studies, process tips, and offers. This compounding habit turns cold contacts into warm clients.
- Publish once, repurpose everywhere: Write one case study; convert it into a Pictory video; share it on your portfolio, LinkedIn, and marketplace profiles.
- Productize an entry offer: A $99 audit or $249 strategy session is a low-risk intro that turns browsers into buyers.
- Keep a calendar link handy: Use a simple scheduling tool and put the link in your Beacons.ai bio, email signature, and portfolio.
By pairing a marketplace with your own funnel and newsletter, you reduce platform dependence and increase lifetime client value.
How Freelancing Intersects With Other 2025 Income Streams
Freelancing gives you cash flow and proof of expertise. From there, you can add complementary revenue streams:
- Affiliate marketing: Create content around the tools you use—funnel builder tutorials, landing page builder comparisons, email automation walkthroughs—and monetize with affiliate links. Case-study-led content converts well because it’s grounded in your real projects.
- Blogging: Publish problem-solving articles. Use Beehiiv to notify your audience and Systeme.io to create content upgrades and capture email subscribers.
- YouTube content creation: Post how-tos, breakdowns, and behind-the-scenes project walkthroughs. Even if you don’t love editing, Pictory helps you produce clean videos quickly.
- Print-on-demand: Offer client-branded merch or start a niche POD store with Printify. Pair with Creative Fabrica assets to speed up design.
- Digital products: Package your processes into templates and mini-courses using your best-performing client work as examples.
You’re not just selling time. You’re building a media-driven, asset-backed business that compounds.
A 90-Day Roadmap to a Consistent Freelance Pipeline
Here’s a focused plan. Stick to the cadence and you’ll feel momentum every week.
| Week | Focus | Key Actions |
|---|---|---|
| 1 | Positioning | Pick niche and promise. Write your headline and offer. Create 3 spec projects. |
| 2 | Portfolio | Build a Carrd page with samples, bio, and CTA. Record a 60-second intro using Pictory. |
| 3 | Platform Setup | Launch profiles on 2–3 platforms. Add keywords and outcomes. Publish 1–2 productized offers. |
| 4 | Proposals | Prepare 3 templates in Google Workspace. Send 3–5 tailored pitches daily. |
| 5 | Delivery | Land 1–2 small projects. Communicate clearly. Collect testimonials. |
| 6 | Proof | Turn wins into mini case studies. Update gigs and profile with metrics. |
| 7 | Funnel | Create a simple Systeme.io landing page with email automation. Offer a free checklist or mini-audit. |
| 8 | Newsletter | Start your Beehiiv newsletter. Publish your first issue and invite contacts. |
| 9 | Raise Rates | Increase prices by 10–20% based on new proof. Add a retainer option. |
| 10 | Leverage | Build a proposal library and process checklists. Use Creative Fabrica for design polish. |
| 11 | Outreach | Send 20 warm emails with case studies to ideal prospects. Share your Beacons.ai link. |
| 12 | Scale | Test a small paid promo for your lead magnet. Consider a junior collaborator for overflow. |
| 13 | Diversify | Add a small POD offer via Printify or publish a template pack. Update your portfolio with new assets. |
By week 13, you should have platform traction, off-platform leads via your funnel, and repeating clients.
Common Mistakes to Avoid
- Being a generalist too soon: You’ll blend into the crowd. Niche first, broaden later.
- Pricing by the hour with no scope: You’ll get scoped-crept. Define outcomes.
- Slow communication: Clients want responsiveness. Set expectations and give status updates.
- Portfolio without context: Screenshots alone don’t sell. Add the problem, your process, and the result.
- Ignoring payments and contracts: Protect your time and cash flow with escrow, milestones, or clear terms and Wise for global payouts.
- Relying on one platform: Build your own pipeline so algorithm changes don’t hurt you.
FAQ: Top Freelancing Platforms 2025
Q: Which platform is best for beginners? A: Upwork and Fiverr are the fastest to start. Pair one general marketplace (Upwork) with one productized marketplace (Fiverr). If you’re in the EU, add Malt.
Q: How do you stand out without experience? A: Build spec projects, focus on one niche, and show outcomes you can test (e.g., redesign a landing page and show a test result). Use Creative Fabrica to give your mockups a professional look, and Pictory to add a video walkthrough.
Q: Is it worth joining a vetted platform like Toptal? A: Yes if you have the experience and want premium clients. The vetting is rigorous but rates are higher, and projects are longer.
Q: How do you avoid scams? A: Use platforms with escrow. Don’t accept payment off-platform on your first projects. Use clear contracts and request deposits for off-platform work. Use Wise or similar trusted global payment tools rather than unknown services.
Q: What’s the fastest way to get your first client? A: Publish a niche offer, send 10 tailored proposals with a quick-win audit, and include a short video intro. The combination of specificity and proof wins.
Q: Should you build your own site? A: Yes. Start with a Carrd one-page portfolio. As you grow, move to a more complete funnel with Systeme.io and add email automation and a Beehiiv newsletter.
Q: How many platforms should you use? A: Two to three at most. Go deep on each. Use a lead funnel so you can add off-platform clients over time.
Putting It All Together
You have a clear path:
- Pick 2–3 of the top freelancing platforms in 2025 that fit your niche.
- Build a proof-first portfolio and a short video intro.
- Send small, smart proposals with quick wins and clear next steps.
- Close with escrow or solid contracts and get paid via dependable global payment tools.
- Turn each delivery into a case study, raise your rates, and build a simple funnel with email automation to grow your pipeline independently of any marketplace.
When you lead with outcomes, communicate clearly, and package your services well, you’ll find that 2025 is a great year to grow a freelance business on your terms.
Affiliate disclosure: Some recommendations in this article may include affiliate links, which could earn a commission at no additional cost to you. You should only use tools that genuinely fit your needs and budget.
🚀 Ready to start your online income journey?
Grab your free Internet Paydays Toolkit → Get It Here
🔧 Tools We Personally Use & Recommend:
- Systeme.io – Build funnels, automate email marketing, and grow your business
- Pictory AI – Turn text or scripts into professional videos
- Creative Fabrica – Affordable fonts, graphics & design assets
- Beehiiv – Grow and monetize your newsletter
- Wise – Low-fee international payments for freelancers & businesses
- Printify – Print-on-demand merch & fulfillment
💡 Disclaimer: Some links in this post are affiliate links. This means we may earn a commission if you purchase through them — at no extra cost to you. As an Amazon Associate, we earn from qualifying purchases.
